August 20, 2020
Store branding case study showing the use of backlit shop boards to display Johnson & Johnson product images at almost every medical outlet in Pune
Johnson & Johnson (J&J) the big pharma giant was launching a product called ‘One Touch’. This is a blood sugar meter to be used by diabetics.
So a mass advertising campaign was planned, to educate the public about this product. And one of the advertising efforts included showcasing this product at pharmacies across the city.
Orchid Digitals’ mandate was to install backlit glow signboards at pharmacies in Pune. The company demanded a turnkey solution. Here is how we went about executing the job.
Stage 2
Stage 3
In all, we branded approximately 150 stores in the city. The job took 15 days from start to finish.
Orchid Digitals provides a wide range of in-store branding services to shops across Pune. Be it a store-front, a glow sign shop board or the interiors of an outlet, we’ve got you covered. Do have a look at our end-to-end store branding services on this page here.
Drop us a line. Send us your query. And we’ll get back to you with solutions and answers.
Mitesh lives, mostly for Saturdays.
But when forced to work, you’ll find him heading Orchid Digitals – a printing press in Pune.
If it’s an emergency, try looking for him in the hills behind his house. You’ll almost certainly find him… lazing under a tree, with a book in hand.
