Blog

August 20, 2020

Godrej & Boyce | In-Store Branding

A collection of images showing store branding activity carried out at Godrej Boyce hardware outlets in Pune city, using sunboard & one way vision film.

godrej and boyce locks
godrej and boyce locks
godrej and boyce locks

Hardware outlets in Pune spruced up with snazzy product images

Mr. Sushil Thakur of Godrej & Boyce Company is in charge of the retail selling of hardware items like locks, doorknobs, drawer slides etc.

His products need visibility at various POS/point of sale locations around the city. These included hardware stores where the end-user, fitter or carpenter walks in and makes a ‘buy’ decision.

Orchid Digitals branded about 10 stores for him. We gave him a solution for printing and installing the following:

01

Photo vinyl mounted on 3 mm thick sun board and installed on the walls

02

One way vision films pasted on glass partitions

Images from this Store Branding Exercise

printed self adhesive vinyl used to brand the frontage of a hardware store
printed self adhesive vinyl used to brand the frontage of a hardware store
sunboard prints for point of sale branding at a harware store
sunboard prints for point of sale branding at a harware store
sunboard print pasted on a pillar of a store showing product images of godrej and boyce products
sunboard print pasted on a pillar of a store showing product images of godrej and boyce products
self adhesive printed vinyls bearing product images pasted on the wall of a shop
self adhesive printed vinyls bearing product images pasted on the wall of a shop
instore branding using product pictures printed on foamsheet drilled on to the wall
instore branding using product pictures printed on foamsheet drilled on to the wall
product images of godrej boyce locks printed on sunboard and pasted on a wall of a retail harware store
product images of godrej boyce locks printed on sunboard and pasted on a wall of a retail harware store

Closing Note

Orchid Digitals provides a wide range of in-store branding services to shops across Pune. Be it a store-front, a glow sign shop board or the interiors of an outlet, we’ve got you covered. Do have a look at our end-to-end store branding services on this page here.

Looking for any specific product?

Drop us a line. Send us your query. And we’ll get back to you with solutions and answers.

Mitesh Sanghani

Mitesh lives, mostly for Saturdays.

But when forced to work, you’ll find him heading Orchid Digitals – a printing press in Pune.

If it’s an emergency, try looking for him in the hills behind his house. You’ll almost certainly find him… lazing under a tree, with a book in hand.

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