Shipping: Across India, MOQ applicable.
Pricing: Floor graphics starting from INR 150 per square foot
Our perception of this world is largely visual.
Walk into any commercial space, like a shopping complex, and you will see a whole lot of advertisements in the form of banners, posters and hoardings. And all these ads are, without exception, mounted on walls, pillars, glass partitions, etc.
Most brands showcase their products & marketing communication at eye level. But this ‘eye-level’ space is totally saturated. And no matter where you turn your head in a shopping complex, you will be bombarded by these visuals mounted above waist height.
The need of the hour is an alternative marketing strategy to hold the attention of a weary client’s mind. And to make your sales go up, you now have to look down.
Quite literally so!
And this is where our custom-designed floor graphics come in. Take a moment to look at the vast, empty floor spaces in any commercial complex. And you will quickly realise what a largely untapped vertical floor advertising can prove to be.
Here are several reasons why advertising on the floor makes sense:
Floor stickers have a lot of applications in malls, shopping areas and large office areas. Some of the most lucrative placements and use-cases of floor stickers are as following:
Floor vinyls can be used to give directions to people. And the applications of these direction markers can be hugely varying.
You can use floor prints in a supermarket to direct people to aisles stocking specific products. On the other hand, floor decals can prove to be life-saving direction markers in emergencies. A well-known example of this would be the glow in the dark arrows pasted on the floor of an aircraft, showing the way to the nearest exit.
You can also deploy floor stickers to corral people in disciplined groups in crowded spaces.
The yellow floor sticker asking you to ‘Wait Behind This Line’ in the security section of a bank/airport is a perfect example of this product being used to create boundaries in a critical environment.
Pasting your product image or logo on the floor is a pretty unique way to create brand awareness. But some clever copywriters also weave in, appropriate messages on their floor decals.
For example, the floor decal could have a line saying, ‘100 Steps to the Biggest Diwali Sale on Garments.’ You can also include an arrow in this design to guide people to the aisle stocking these garments.
This kind of advertising is an excellent approach because it presents an exciting game to the prospective client. It also arouses their curiosity. Many customers will take the path to buy the advertised garments and confirm the validity of those 100 steps.
Smartly deployed floor stickers can thus prove to be an extremely effective marketing asset.
Apart from offices, floor graphics are mainly used in malls and retail stores. And customer footfall can become ridiculously high in these spaces. This is why a floor print needs to be extremely strong to perform its intended function.
Imagine the stresses a floor print will be subjected to, in a large shopping complex that has a daily footfall of hundreds, if not thousands of visitors. Our image has to withstand hobnailed boots, spiked/heeled sandals and kids running around all day long.
Our floor print job has to remain in pristine condition and prevent the development of tears and scratches even in a heavy footfall environment. As such, you can only generate a good floor print solution from highly resilient materials.
So, here are four characteristics that you should look out for in a good floor decal product.
Once pasted in place, a floor print sees a lot of abuse, not only because of the crowds stepping on it but also because of everyday sweeping and cleaning (jhadoo, pocha) activities.
This daily wear and tear can lead to the print peeling or curling up from its edges. Or even worse, the print can slough off entirely.
To avoid this, we use specialised floor vinyl media with exceptionally strong adhesion. At Orchid Digitals, we only supply brands like 3M, Avery, Orro, etc. to our clients. The glue on these branded vinyls has a sticking power far greater than our competitors’ unbranded products.
Floor printing jobs obviously need inks that are both scratch-proof and water-resistant.
At Orchid Digitals, we primarily work with two ink technologies – eco-solvent inks and UV inks, both of which are robust enough to meet this requirement. Ultraviolet inks especially are rock hard. They are also known for their ability to withstand very high degrees of abrasion.
Our printing inks and glue make for a strong floor print. But the media is still prone to scratches & tearing. To protect from this, we paste a specialised floor overlaminate on top of the print.
As you probably know, lamination is a protective layer of plastic mounted on top of a wide-format print to enhance its life. It protects the image from sunlight and water damage. Additionally, a topcoat of laminating film protects the print from scratches, scuffing and everyday wear and tear as well.
Ordinary laminating films are 80 microns thick. And this protective barrier is good enough for the regular prints that are fixed on walls or glass partitions. But our specialised floor overlaminates are almost thrice as thick as typical lamination films.
These overlaminates weigh in at 200 microns and are almost indestructible. And they make it a literal cakewalk for our floor prints to handle the boots, spiked heels and thick-soled sandals mentioned above.
Unlike traditional lamination films, floor overlaminates are neither smooth nor glossy. They have a slightly textured anti-skid surface. This is obviously needed to prevent people from slipping on the same.
Also, even the most preoccupied stroller will sense the change in surface texture when he steps onto a floor print. So this anti-skid surface has the added advantage of drawing a prospective client’s attention to the print on the ground.
A custom-designed floor graphic gets printed like any other wide-format printing job at our premises. Just mail us the artwork, and we will process the same on the specialised floor print materials listed above.
What then remains is for the print to then be pasted on the floor, at your end.
We use a technique called ‘shampoo pasting’ to do this. Pasting a floor decal job involves the following steps.
Pasting a floor decal is pretty simple and can be done by anyone following the steps mentioned above. But we can also arrange to send across a team of pasting guys to fix the job, for our customers, here in Pune.
A Quick Disclaimer: One can currently paste floor graphics on smooth surfaces like marble, granite, ceramic tiles, glazed stone, etc. You cannot stick them on rough surfaces like tarred roads, bricks, cobbled stones or tarmac.
Nevertheless, watch this space. We are soon coming out with a solution for rough surfaces as well.
But for now, this product is compatible with smooth, finished floors only.
In a world stricken by the coronavirus, it is imperative to remind people to maintain social distance. Malls, retail outlets and other commercial spaces are primary candidates for floor signs carrying Covid 19 warnings.
Placed at an appropriate distance of 2 meters / 6 feet, these Covid-19 floor stickers perform the following essential functions:
Here are some social distancing artworks and ‘Keep 6 feet Apart’ warnings that you can download and use at your establishment.
To know more about these COVID-19 related, safety & social distancing signages, to download them or order prints for your office/establishment, please check out this page. These signages are especially helpful for places such as offices, banks, supermarkets, construction sites, etc.
In addition to advertising on floors, you might want to consider the following services to enhance the interiors of your office / commercial space:
We can custom print your design, product images, company logo or corporate philosophy on specialised wall vinyls. These prints are then pasted on your office walls to give them a very unique and personalised look.
Find out more about custom wallpaper prints by jumping to this product page here.
Like walls, the glass partitions in your office can be branded with your custom design and content as well.
At Orchid Digitals, we supply custom printed films that can be pasted on glass panels, to enhance their look. These films have different levels of transparency. They can be either fully transparent, frosted/translucent or totally opaque.
And no matter which film you choose, this product will give an amazing look to your office cabins and glass partitions. To know more about printable glass films, please click here.
At Orchid Digitals, we offer two different types of floor vinyls for you to choose from:
1. The first one is an entry-level vinyl print with lamination on top. This option is meant for short-term applications and can be deployed for events where the time to live for the prints is a few days. This option is also pretty economical.
2. The second variant is made of a high-grade, 200-micron thick floor overlaminate. And it is extremely rugged and will not tear even if thousands of people walk over it. It will last for years and years. It is also more expensive. Choose this option if the print needs to last for a longer duration or for places that see a very heavy footfall. For example: malls, shop floors, office environments, etc.
No they are not.
The premium variant especially, has an anti skid treatment on top.
While installing/pasting the print on the floor, do put in a few drops of bond / super glue on the edges. This will ensure that the print does not start curling/peeling from the edges. And the life of the print is substantially enhanced.
No. For now, the media we supply can only be pasted on smooth surfaces. We are soon bringing in an option for rough surfaces like tarred and cobbled roads. Watch this place for further updates.
Yes, you can install floor graphics on your own. However, there are two things that you must be aware of:
1. Make sure that the base surface is clean and smooth
2. Spray a film of water on the surface where the job has to be pasted, and also on the adhesive back of the vinyl. This helps to reduce the initial strength of the glue and makes repositioning of the print easy.
After this initial prep, you can start pasting the print as follows:
1. Gently peel and start pasting vinyl starting from one corner.
2. Use a squeegee or handkerchief to smoothen the print on the surface.
3. Workout all the air bubbles and also the water to create a form bond between the adhesive and the surface beneath.
4. Use a pin to puncture any bubble that may have remained.
5. Leave the print to dry out for a few hours. The glue will now form a strong bond with the substrate beneath.
If the stickers are small then installing them is pretty easy. But pasting a huge floor print is slightly more difficult. But follow the above steps and you should be fine.
Also, for our Pune based clients, do give us a call and and we’ll send across a team to help with the endpoint-installation.
For our clients in Pune, we offer on site installation services as well. MOQ rules apply. Do write to us about your specific needs.
We print on rolls that have 3, 4, or 5 feet width. This means that you order a job having a maximum width of 5 feet. The length of the print can be as much, as you want it to.
We can work with a variety of file formats. Do share your job as a .jpg, .pdf, .png, Corel Draw for EPS file.
Also, do make sure that the file has a sufficiently high resolution. While our machines have the capability to reproduce images of stunning quality, a high input resolution of your file will make a difference.
The minimum size of a board that we can fabricate is 3 feet X 2 feet. For sizes smaller than this the billing amount still remains the same as that of size 3 feet X 2 feet.
We are pretty fast! And most jobs are processed in 3-4 days (not counting weekends and holidays). You also need to budget for extra time if the material is being couriered to you.
An estimated date of arrival will be conveyed to you once we mail across the Estimate (see next point).
Here is the process we follow:
Step 1. Mail us your job
Step 2. We gather all the details necessary to execute the same
Step 3. We then send you a Estimate / Proforma Invoice with costs and specifications
Step 4: The estmate will also contain a QR code. All you need to do is scan the same for making the payments
Step 5: Once the payments get credited to our account, we start of the job
Step 6: If we are shipping the material to you, you will get a seperate email containing the Tracking Number / ID for tracking the delivery of the goods
Yes. This product can be shipped all over India.
Floor decal prints are not very expensive. They are rarely seen only because most people are unaware that such a product even exists. Floor decals at Orchid digitals have the following two price points:
Product meant for short-term applications
Product meant for short-term applications
₹100.00/Sq. Foot* Custom print any flag design
₹200.00/Sq. Foot* Custom print any flag design
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